Every Presentation is important. Every presentation counts. Your business, your image, your future and your success can all be defined by how you present.
When presenting to customers, your presentations may mean winning or losing business, earning or losing credibility, developing or complicating a relationship.
Internal presentations are critical. They are a demonstration of clarity under pressure. When presenting to your superiors, they'll see you as confident or insecure, clear or muddled, a leader or a follower, strong or weak. It could mean a promotion or losing your job. To your subordinates, leadership, motivation, respect.
Most companies have important meetings, conventions and events. Companies make major investments in logistics – travel, lodging, technology, food, entertainment. What about the stars of the show? the speakers at the event – Those that will motivate and move the audiences. They are often left to their own presentation style, which more often than not, falls short of the mark.
Make the investment. Train yourselves and your teams. From the C suite, to finance, to the sales force, to admin to marketing… Investing in developing excellent presenters is investing in leadership and success.
Specifically, train them to prepare clear, concise and strategic content. Teach them to control nervousness and deliver with impact. Help them handle questions, comments and attacks. Provide the tools for success!
Great presenters exude confidence, leadership and power.
Make the investment. To clients and audiences, your people are your company. Empower them!