From Business Book to Training Program (Part 1)

When we least expect it, life sets us a challenge to test our courage and willingness to change; at such a moment, there is no point in pretending that nothing has happened or in saying that we are not yet ready. The challenge will not wait. Life does not look back. A week is more than enough time for us to decide whether or not to accept our destiny.
— Paulo Coelho, The Devil and Miss Prym

Five years ago, I embraced a challenge that changed my professional life.

I received a PowerPoint deck that our friend Andréa had presented to a Professional Women's association in Brazil. She shared stories and case studies that were at the heart of her book: Valor Feminino (Published in Portuguese – translates to "Female Value").

The deck was filled with interesting insights and detailed facts; but, it took me a few views to understand what the presentation was about.

My initial assignment was to redesign the presentation, so that she could deliver it in other venues. I had been doing a lot of this kind of work, taking an "okay" presentation and making it look better. This project required a different approach – This presentation wanted to be a training program.

Structuring the presentation like a course would support the publication of the book, empower the author and give actionable life lessons to the audience.

 

Step 1 – Active Listening

Listening to understand is not easy. It's a skill that requires curiosity, concentration and self control. It's difficult to turn off the part of your brain that wants to interrupt, add your two cents or make a proposal.

Listening leads to good work, by reducing the time and energy that is wasted in correcting misunderstandings, especially when they are revealed late in a project and require big changes.

We made listening and exploring Andréa's needs for her program a team effort. We knew we had to align our results to her goals.

We used verbal probes to align our efforts to:

  • Her Objective: Share powerful tools for Brazilian women to succeed in business
  • Her Audience: Brazilian women

This meant boiling the message, the case studies and the stories to specific skills that she could teach and that they could make a part of their lives.

 

We will publish part two of "Turning your Business Book into a Training Program" Wednesday, May 20.

Alex Charner

Cranford, NJ, United States

As Training and Design Consultant, Alex is responsible for designing and refining programs, as well as, delivering training to professionals and new trainers.

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