JPMC Strategic Communication


Physical Skills

  • Handshake – Firm, eye-to-eye, break ice
  • Seated Posture – Lean forward, gesture and maintain eye contact

Socratic Dialogue Opener™

Encourage the Prospect/Client to speak:

  • Preparation: "I’m prepared to present a new strategy, like we discussed over the phone, …"
  • Invitation: "… please tell me about your ideas and expectations, …"
  • Benefits: "… So we can dedicate this meeting to what is important for you.”

Active Listening

Use Playbacks:

  • "Let me see if I understand…"
  • "In other words…"
  • "So, what you're saying is…"

Socratic Probes™

Explore needs

  • "What else should I know?"
  • "Tell me more"
  • "Why do you say that?"
  • "Specifically…"
  • "What else should I know?"
  • "For example"
  • Echo


Find the Hidden Motivator:

  • "How does this affect you?"
  • "I sense concern"



Eye Brain Control™ - 1 thought with 1 pair of eyes


Be Animated!

Vocal Energy - Raise volume & emphasize with inflection

Visual Energy - Gesture supporting your words.


Use a format –  Examples:

  • Grabber
  • Current Situation
  • Negative Effects
  • Recommendation
  • Benefits
  • Evidence
  • Summary

Creating Visuals

  • 1 idea per visual - Avoid overloading
  • Build or Break up
  • Short bullets 4 x 4
  • Clear graphs - 1 per visual
  • Use pictures and diagrams

Delivering Visuals

  • Clear the Visual
  • Touch-Turn-Talk™

Handling Questions

  • Listen to the question
  • Break Visually with questioner
  • Rephrase question
  • Answer using Eye Brain Control & Vocal/Visual Energy


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